Demand letter first
The first workflow step is not a generic intake. It is a landlord-specific demand letter and a standalone $19 product.
Texas landlord disputes only
Sue your landlord for a wrongfully withheld deposit without starting from a generic small-claims site.
SueLandlord.com focuses on one thing in v1: Texas tenants suing landlords. Security deposit recovery is the primary case type, supported by demand letters, an auto-damage calculator, and intake built specifically for landlord disputes.
Primary claim
Security deposit recovery
Built around Texas Property Code §92.104 and related deposit rules, with bad-faith recovery framing baked into the product.
Market size
45,000-75,000
Estimated wrongfully withheld deposits per year in Texas.
SEO angle
SueLandlord.com
Exact-match intent around “sue landlord” instead of broad small-claims language.
Why this product wins
A landlord-only product is a stronger wedge than a general small-claims tool.
Real recovery math
Deposit disputes are translated into a concrete number using withheld amount + $100 + bad-faith exposure.
Landlord-only focus
Nobody else focuses exclusively on suing landlords. The exact-match domain and product scope reinforce each other.
Priority case types
The first six case types are ranked for landlord-dispute demand.
1. Texas Property Code §92.104
Security Deposit Recovery
Wrongfully withheld deposits, no itemized deductions, or inflated move-out charges after possession ended.
2. §92.052 and §92.056
Habitability and Repair Failures
Leaks, mold, HVAC failure, pests, sewage, or unsafe conditions after proper notice to the landlord.
3. Chapter 92 deposit rules
Illegal Deductions and Cleaning Charges
Normal wear-and-tear billed as damages, repainting, carpet replacement, junk fees, and unsupported invoices.
4. §92.0081 and §92.331
Retaliation, Lockout, or Utility Shutoff
Lockouts, service interruptions, or retaliation after repair complaints or deposit disputes.
5. §92.103 and §92.104
Move-Out Accounting Failures
Late deposit accounting, missing forwarding-address follow-up, or incomplete final statements.
6. Contract and consumer claims
Lease and Fee Abuse
Improper balances, hidden fees, or lease charges that do not match the agreement or ledger.
Workflow
Demand letter, calculator, intake. In that order.
The product follows the tenant’s real decision path. First get leverage. Then estimate recovery. Then collect the facts needed to file.
Step 1
Send a demand letter first
Standalone $19 product and first conversion step in the landlord-dispute workflow.
Step 2
Run the auto-damage calculator
Show the tenant what the dispute could actually be worth before they hesitate.
Step 3
Finish landlord intake
Collect deposits, deductions, move-out dates, forwarding-address facts, repairs, and evidence.
Roadmap
Stay landlord-only through months 1-3.
The first release should not sprawl. Security deposit recovery, demand letters, and landlord-specific intake are enough to prove the funnel before expanding in month 4 and later.
Months 1-3
Landlord disputes only
Deposit recovery, demand letters, and filing-oriented landlord intake.
Month 4+
Expand carefully
Add adjacent landlord fee disputes first, then broader small-claims categories only after conversion is proven.